Cannabis PR

Schenck Strategies | Media Relations & PR Services

Rise above the noise

  • Cannabis PR specialists
  • Maintain best cannabis media contacts and relationships
  • Media research team builds real-time influencer contacts
  • Access to cannabis funding contacts
  • Cannabis content and messaging specialists
  • Reaches a mass target audience through top cannabis influencers
  • Unmatched social media, cannabis enthusiast group and investor outreach programs

Schenck Strategies helps leaders in the legal cannabis, medical marijuana, and hemp industries rise above the noise and successfully market their cannabis products and services with journalists and important influencers in the U.S. and across the globe.

Statistics show that the market for legal marijuana will grow nearly 70% this year, but not without controversy. It’s important to partner with an experienced communications team of experts who can tell your story accurately in this emerging industry. Schenck Strategies has made a name for itself in fostering thought leadership, driving investor interest, aggressively marketing products, and promoting client success stories.

One of the most trusted names in public relations, Schenck Strategies has more than 20 years of experience in brand strategy and media relations. By design, we are a boutique communications agency with a proven track record of success in media relations, reputation management, content creation, and digital media strategy.

We develop results-driven
communications programs

We develop results-driven communications programs informed by expert storytelling, unparalleled relationships with influential media, distinctive creative and a data-driven approach to social media and search engine optimization. We promote the best business practices in the cannabis space while supporting regulation and growing acceptance of cannabis services and products across the U.S.

Influencer Marketing

With the meteoric rise of social media use, targeted, branded content is said to be reaching saturation point, with more and more user’s turning to the reviewer’s, bloggers, vloggers and Instagrammer’s they trust in order to make informed decisions on their purchases.

Whether you need product seeding to drive sales, or content and message amplification to build brand awareness, you need an Influencer Marketing Agency that can match the right Influencer’s with your brand.


Within weeks, Schenck Strategies procured an assortment of high-quality broadcast and print media coverage that has helped us build our profile with the right audiences – not only with the media but also with investors. Their network of contacts in the cannabis arena is vast and they have a positive reputation within the industry. They are a great extension to our in-house marketing team and I highly recommend them to any business thinking about turbocharging their PR efforts.

George Scorsis, CEO of Liberty Health Sciences

You have a story to tell.

Put us to work today to help you tell it correctly.

Dwain Schenck

Dwain Schenck

Founder, Schenck Strategies
Media Relations | Reputation | Crisis Communications

Dwain Schenck is the founder of Schenck Strategies and a seasoned strategic communications and public relations professional, author, and former award-winning TV reporter. He has a successful track record of developing communications and transformational reputation strategies that drives growth, builds brand awareness, and solves business problems for companies and nonprofit organizations on a global scale.

He offers a strong combination of leadership, management, and hands-on tactical experience that enhances the positioning of brands and personalities with their key stakeholders. He serves as a trusted senior communications counselor and helps companies outperform their competitors. His clients include high-profile and high net worth individuals, Fortune 500 corporations, nonprofit organizations, start-ups, media companies, biotech and renewable energy companies, and politicians.

Schenck started his communications career as an award-winning beat reporter for a regional TV station in Connecticut when a 6.8 earthquake ravaged Spitak, Armenia, decimating the region and prompting Mikhail Gorbachev’s formal request for U.S. humanitarian aid. Americares, at the time the world’s largest private humanitarian relief agency responded, and with them Schenck became the first Western TV reporter to be on the ground for this monumental relief effort where more than 100,000 lives were lost.

Schenck eventually was asked to join Americares to lead its PR and communications operation.
When he wasn’t booking relief workers to appear on Good Morning America and the TODAY show or developing feature stories about the organization for PEOPLE, TIME and The New York Times, he travelled to disaster areas and war zones around the world as chief spokesperson and escorted reporters on relief missions to Kuwait, Jordan, Iran, Turkey, Moscow, Sakhalin Island, North Korea, El Salvador, Guatemala, Nicaragua, Kyoto, Tokyo, Shanghai, Beijing, Egypt, Ethiopia, Eritrea, Kenya, Somalia, Sudan, Djibouti, Rwanda, Uganda, Democratic Republic of the Congo, Croatia, Sarajevo, and Bosnia.

In total, he produced campaigns featuring relief efforts that generated more than 1 billion media impressions about Americares on major networks, newspapers and magazines around the world.

Schenck has held many communications and PR positions over his distinguished career. In addition to his strategic counsel, media relations, and crisis management work, in the early 1990’s he leveraged his years’ of journalism experience to spearhead an award-winning documentary taking first and second place prizes at the U.S. Industrial Film & Video Festival and the Houston International Film Festival respectively, for co-producing and writing a documentary about the civil war in Ethiopia.

Respected for his crisis communications management skills, Schenck was retained by Connecticut Governor, Dannel P. Malloy, during his first run for office. Schenck was instrumental in turning around public opinion to quell a well-orchestrated smear campaign against the Governor during a 17-month criminal investigation of his public and private life. Malloy was eventually cleared of any wrongdoing by the state’s top prosecutor.

Today he serves as a trusted senior communications counselor to high-profile and high net worth individuals, Fortune 500 corporations, start-up organizations, media companies, biotech and renewable energy firms, politicians, and philanthropic organizations.

He has provided outreach and gained valuable visibility and endorsements for world-recognized influencers including President George H.W. and Barbara Bush, and the Duchess of York, Sarah Ferguson. He has also worked with and interviewed world class entertainers and leaders like James Earl Jones, Elton John, Michael Jackson, Cid Caesar, Roy Orbison, Robin Williams, President Donald Trump. Mort Zuckerman, and Seinfeld creator, Larry David to name a few.

Schenck is the author of The New York Times reviewed and Amazon best-selling non-fiction business book titled, “Reset: How to Beat the Job Loss Blues and Get Ready for your Next Act”, published by Da Capo Press with a foreword by Mika Brzezinski, journalist, best-selling author, and co-anchor of MSNBC’s Morning Joe.

Schenck graduated from the University of Southern California (USC) and lives in Westport, Connecticut.