About

Schenck Strategies | Media Relations & PR Services

We don’t just deliver stories, views, shares and downloads.

We deliver
tangible results

Schenck Strategies increases sales, drives influence and creates investor and stakeholder value for its clients.
What makes us different is we increase brand awareness, develop the right relationships, and lead the charge
with media stories that integrate into websites and social media platforms that searchable forever, 24/7.

We’re not spin doctors. We work smart. We make a company newsworthy and do what it takes to persuade reporters and producers to spread the word. We provide the lifeblood that connects brands to audiences that matter.

Schenck Strategies cares about your company as much as you do. Over the years, we have secured thousands of media placements that translates into millions of media impressions for our clients. We are entrepreneurs who believe meaningful work is the key to success.

Clients love
the media coverage
we provide
for many reasons:

  • Their story is told with authenticity
  • They are ‘endorsed’ by the media
  • It reaches a mass audience
  • Provides content that can be repurposed

We don’t just share your news – We create it and…

Target the audience
who wants to read it

No other marketing tool creates so much positive emotion. We connect you to the right journalists, editors, newspapers, TV channels, radio stations, websites and other media outlets so you can get your message across to the world.

We talk to the media on a daily basis and are experts at creating the public and media perception you want and need.

Our roots in journalism give us the drive, creativity and experience to deliver meaningful business results through disruptive and proven communications programs.

Schenck Strategies

Service areas

  • Media Relations
  • Events
  • Content creation
  • Crisis Communications
  • Product & Company launches
  • Thought leadership
  • Speaking programs
  • Awards programs
  • Message development
  • Media training
  • Employee relations

Media relations

Earned media is crucial to your reputation and it’s the center of every client program. We are dedicated exclusively to pitching stories and establishing relationships with journalists who cover our client sectors. We develop creative storylines to secure media placements with prominent consumer, trade, business as well as on popular broadcast programs and influential websites and blogs.

Content creation

Press releases. Bylined articles. Videos. White Papers. Blog Posts. Case Studies. You name it, we can deliver – any content that supports your message. From concept to final execution, we will come to you with fresh ideas and brainstorm ways to get to the heart and soul of your company.

Media training

We specialize in media, presentation, public speaking and speech training, as well as executive coaching, to enhance verbal and non-verbal communication skills so you can ace any media interview.

Digital/social media support

We understand the need to simplify Social Media for your organization, and choose the right channels and ideas that best represent your brand.

Whether you need help with just a small project or a product launch, or you need us to manage and administer your entire Social Media network, we can work seamlessly with your team to ensure we deliver your message, product or brand with precision, finesse and bring spectacular results.

Dwain Schenck
About

Dwain Schenck

Founder, Schenck Strategies
Media Relations | Reputation | Crisis Communications

Dwain Schenck is the founder of Schenck Strategies and a seasoned strategic communications and public relations professional, author, and former award-winning TV reporter. He has a successful track record of developing communications and transformational reputation strategies that drives growth, builds brand awareness, and solves business problems for companies and nonprofit organizations on a global scale.

He offers a strong combination of leadership, management, and hands-on tactical experience that enhances the positioning of brands and personalities with their key stakeholders. He serves as a trusted senior communications counselor and helps companies outperform their competitors. His clients include high-profile and high net worth individuals, Fortune 500 corporations, nonprofit organizations, start-ups, media companies, biotech and renewable energy companies, and politicians.

Schenck started his communications career as an award-winning beat reporter for a regional TV station in Connecticut when a 6.8 earthquake ravaged Spitak, Armenia, decimating the region and prompting Mikhail Gorbachev’s formal request for U.S. humanitarian aid. Americares, at the time the world’s largest private humanitarian relief agency responded, and with them Schenck became the first Western TV reporter to be on the ground for this monumental relief effort where more than 100,000 lives were lost.

Schenck eventually was asked to join Americares to lead its PR and communications operation.
When he wasn’t booking relief workers to appear on Good Morning America and the TODAY show or developing feature stories about the organization for PEOPLE, TIME and The New York Times, he travelled to disaster areas and war zones around the world as chief spokesperson and escorted reporters on relief missions to Kuwait, Jordan, Iran, Turkey, Moscow, Sakhalin Island, North Korea, El Salvador, Guatemala, Nicaragua, Kyoto, Tokyo, Shanghai, Beijing, Egypt, Ethiopia, Eritrea, Kenya, Somalia, Sudan, Djibouti, Rwanda, Uganda, Democratic Republic of the Congo, Croatia, Sarajevo, and Bosnia.

In total, he produced campaigns featuring relief efforts that generated more than 1 billion media impressions about Americares on major networks, newspapers and magazines around the world.

Schenck has held many communications and PR positions over his distinguished career. In addition to his strategic counsel, media relations, and crisis management work, in the early 1990’s he leveraged his years’ of journalism experience to spearhead an award-winning documentary taking first and second place prizes at the U.S. Industrial Film & Video Festival and the Houston International Film Festival respectively, for co-producing and writing a documentary about the civil war in Ethiopia.

Respected for his crisis communications management skills, Schenck was retained by Connecticut Governor, Dannel P. Malloy, during his first run for office. Schenck was instrumental in turning around public opinion to quell a well-orchestrated smear campaign against the Governor during a 17-month criminal investigation of his public and private life. Malloy was eventually cleared of any wrongdoing by the state’s top prosecutor.

Today he serves as a trusted senior communications counselor to high-profile and high net worth individuals, Fortune 500 corporations, start-up organizations, media companies, biotech and renewable energy firms, politicians, and philanthropic organizations.

He has provided outreach and gained valuable visibility and endorsements for world-recognized influencers including President George H.W. and Barbara Bush, and the Duchess of York, Sarah Ferguson. He has also worked with and interviewed world class entertainers and leaders like James Earl Jones, Elton John, Michael Jackson, Cid Caesar, Roy Orbison, Robin Williams, President Donald Trump. Mort Zuckerman, and Seinfeld creator, Larry David to name a few.

Schenck is the author of The New York Times reviewed and Amazon best-selling non-fiction business book titled, “Reset: How to Beat the Job Loss Blues and Get Ready for your Next Act”, published by Da Capo Press with a foreword by Mika Brzezinski, journalist, best-selling author, and co-anchor of MSNBC’s Morning Joe.

Schenck graduated from the University of Southern California (USC) and lives in Westport, Connecticut.