We are proud of the work we are doing and what we’ve done.
Schenck Strategies produces media hits that drive results. From expanding social media followers, to increasing web traffic, our coverage for clients consistently drives sales and increases awareness.
Here’s a glimpse of how we’ve created tangible impact with stand-up- and-take- notice news moments for our clients.
- Catskill Distilling Company
- Michael Skakel
- Dannel P. Malloy
Catskill Distilling Company
Catskill Distilling Company was founded in 2010 as an artisan New York farm distillery. It’s located in the cultural epicenter of Sullivan County, Catskills, New York, home of the original 1969 Woodstock Festival and current day Bethel Performing Arts Center. Since day one Catskill Distilling Company has sourced or grown nearly all of the grains, seeds, botanicals, and other ingredients that go into its innovative whiskeys and spirits.
Catskill Distilling Company was looking to increase awareness of its handcrafted artisan whiskeys, spirits and it’s unique One and Only Buckwheat spirit throughout New York State, New Jersey and Conn. Schenck Strategies immediately approached The New York Times and convinced them to run a feature on the One and Only Buckwheat spirit to celebrate America’s finest craftspeople making some of the most innovative farm to glass whiskeys and spirits in the country. Schenck Strategies continues to develop integrated communications programs for the distillery consisting of digital advertising, media relations, social media and trade work aimed at generating interest in the distillery and it’s seven award-winning whiskey and spirits brands. Through the multi-faceted initiatives Schenck Strategies has put in place, the distillery is reaching a massive millennial audience and selling at a record pace throughout New York, New Jersey, Connecticut and Florida.
With the goal of increasing the visibility of Catskill Distilling Company, brand presence is successfully increasing through aggressive media relations and social media outreach. The comprehensive program has included trade education, multiple press preview distillery tours and tastings, extensive social media activation on Facebook, Twitter, and Instagram; and continuous press pitching. Schenck Strategies has secured more than 20 million media impressions through print, online and broadcast placements. Catskill Distilling Company has been interviewed for and featured in articles in publications such as The New York Times, Whiskey Advocate, Chilled Magazine, The Huffington Post, Distller.com, Westchester Magazine, Men’s Journal, Thrillist, Liquor.com, Drink Me and more.
AmeriCares is one of the world’s largest nonprofit providers of donated quality medicines and medical supplies that responds to people affected by poverty or disaster with life-changing health programs, medicine and medical supplies. Each year, AmeriCares delivers over $500 million in innovative health programs and quality medical aid to more than 90 countries and all 50 U.S. states, making it the world’s leading nonprofit provider of donated medicine and medical supplies.
Schenck Strategies concentrated on increasing recognition for this leading humanitarian relief agency by developing communications strategies and PR campaigns for Americares and spearheaded communication directives with foreign heads of state and senior medical professionals. We Pitched interviews and story ideas and authored and placed stories with worldwide media outlets and created content for multimedia marketing materials, including corporate presentations, videos, and newsletters.
We positioned Americares-affiliated relief workers and physicians as authorities on life-saving humanitarian support work; supported events, including publicizing celebrity involvement and large-scale fundraising galas.
Schenck Strategies media relations efforts resulted in more than 1 Billion media impressions over the course three years. We vastly enhanced brand awareness across the United States. We regularly secured high-profile coverage for the organization and its efforts in international, national and regional media, including, but not limited to: The New York Times, TIME, The Wall Street Journal, PEOPLE, USA Today, The Today Show, CBS This Morning, CNN, the BBC, Newsweek, Good Morning America, Charlie Rose, and NBC Nightly News to name a few. In addition to a consistent, year-round media relations program, Schenck Strategies non-profit PR team managed and executed the PR efforts for the organization’s most important annual events – the “Americares Annual Airlift Benefit” that raises close to $3 million each year for the organization’s health programs in more than 90 countries.
In addition, Schenck Strategies optimized outreach efforts and gained valuable visibility by establishing partnerships and endorsements from world-recognized figures including President George H.W. and Barbara Bush, James Earl Jones, and the Duchess of York, Sarah Ferguson As well as personally furthered the organization’s objectives by traveling as spokesperson and media contact/host for relief missions in the Middle East, Russia, Central and South America, China, Japan, Africa and the Balkans.
Convicted Of 1975 Murder
Michael Skakel, the nephew of Robert F. Kennedy’s widow, Ethel, was convicted of the high-profile murder of Martha Moxley in 2002 and sentenced to 20 years to life in prison. He was Moxley’s neighbor in Greenwich, Connecticut, when the 15-year-old girl was bludgeoned to death with the shaft of a broken golf club. Skakel spent more than a decade in prison for the killing of Moxley until a judge in 2013 decided he did not receive adequate representation in his trial and ordered a new one.
The family of Michael Skakel retained Schenck Strategies to develop a media relations campaign to head off negative publicity surrounding the verdict and impending appeals of their brother, Michael Skakel and his conviction. Schenck Strategies procured key media placement opportunities to coincide with the family’s decision to break its 30-year silence regarding the death of the neighbor girl in 1975, to which they vehemently deny having had any knowledge or involvement in the crime. Under the counsel of Schenck Strategies the Skakel family underwent extensive media and crisis communications training as they took part in a massive media outreach program in top-tier national press outlets.
Schenck Strategies landed an unprecedented hour-long documentary produced by CBS 48 Hours, hosted and reported by Leslie Stahl, where for the first time the family spoke out regarding the case and proclaimed Michael’s innocence. The investigative report included interviews with Skakel cousin, Robert Kennedy Jr., and three of Michael Skakel’s brothers. PEOPLE Magazine followed up with a sensitive four-page story on the family’s defense of their brother, including an exclusive prison cell interview with Michael.
Dannel P. Malloy
Governor of Connecticut
Dannel P. Malloy is the 88th and current Governor of Connecticut. A member of the Democratic Party, Malloy has served as governor since 2011. He is currently the chair of the Democratic Governors Association. Prior to becoming governor, Malloy faced a 17-month criminal investigation of his public and private life. The investigation focused on whether he, as mayor of Stamford, Conn. had shown favoritism to contractors who worked on his house, helped his family or made campaign contributions.
Schenck Strategies was retained by Governor Malloy during his first run for office to turn around public opinion as to whether he showed city favoritism to contractors who worked on his house, helped his family or made campaign contributions. It was determined that The New York Times reporter on the story showed extraordinary bias towards Malloy and a strategy was put in place by Schenck Strategy to get the paper’s reporter pulled from the story – an unprecedented occurrence for a national newspaper.
The campaign Schenck Strategies put in motion revolved around the facts: Friends and acquaintances, who won city contracts, got them fair and square through the city’s bidding process. All work on his house was paid for in full. There was never any alleged tax relief or bartering between Malloy and building contractors. To promote Malloy’s innocence, Schenck Strategies immediately rolled out a 24/7 ‘news bureau’ with up-to-the-minute information on the investigation being made available to the press. The strategy also called for Malloy to be on call 24/7 for press interviews.
In addition, under Schenck Strategies guidance, to quell the serious allegations that Malloy promised city favors for substantial discounts on work completed on his house, Malloy made available to the press a list of more $500,000 in cancelled checks to prove the point.
The three-month campaign created a significant turnaround in public opinion. There was a noticeable uptick of favorable letters-to-the-editor and editorials in local and regional newspapers. Malloy was subsequently cleared of any wrongdoing by the state’s top prosecutor.