Schenck Strategies is passionate about how decentralized technology will change the world. Blockchain is the future of technology, business, and the entire world. We offer strategic communications and marketing support to enterprise-level solutions providers and blockchain startups to build awareness through top-tier and trade media placements where it counts the most.
We excel at the crossroads where mainstream media and the crypto community meet and use our experience and media relationships to drive your company’s message home. We work with blockchain clients with their ICO launches, managing all aspects of their media relations strategy and community outreach.
We Promote your ICO
By developing public relations strategies based on your needs and goals, we generate a powerful presence through media placements, content creation, promotional events, thought leadership through guest posts and thought leadership through speaking opportunities and social media. We know how to educate those who understand blockchain and those who don’t.
It takes well-crafted, concise story pitches to attract blockchain reporters at major news outlets to tell your stories to the world. Our specialty is getting stories placed in A-list publications like The New York Times, Forbes, TechCrunch and VentureBeat as well as target your story to blockchain publications and journalists at CoinDesk, Coin Telegraph, Distributed.com, and Bitcoin Magazine to name a few.
Schenck Strategies writes and distributes press releases that are optimized for SEO and creates long-form content for channels such as Reddit and Steemit. We help you tell a human story and approach the press with milestones and the ups and downs and finally success… not big explosions. The key is to build a community for your company.
Social Media & Digital Marketing
In conjunction with Schenck Strategies’ subsidiary, MossyMedia Communications, our team of digital marketing experts harness the power of Facebook and Google advertising to get your message in front of millions of blockchain and crypto currency investment enthusiasts. In addition to paid advertising digital outreach, our dedicated team develops and manages social media communities across several channels.
Summary of Services
- Generate 3rd party trade & top-tier mainstream media coverage
- ICO submissions in calendars and directories
- Press release writing and strategic placement
- Position key management and advisors as entrepreneurial visionaries and experts in blockchain
- Write and place contributed industry articles on behalf of management and advisors
- Contribute stories to applicable cryptocurrency/blockchain blog posts
- Create and manage digital media and advertising campaigns
- Develop and build community and social media channels
- Assist in the coordination of speaking opportunities at industry conferences
Founder, Schenck Strategies
Media Relations | Reputation | Crisis Communications
Dwain Schenck is the founder of Schenck Strategies and a seasoned strategic communications and public relations professional, author, and former award-winning TV reporter. He has a successful track record of developing communications and transformational reputation strategies that drives growth, builds brand awareness, and solves business problems for companies and nonprofit organizations on a global scale.
He offers a strong combination of leadership, management, and hands-on tactical experience that enhances the positioning of brands and personalities with their key stakeholders. He serves as a trusted senior communications counselor and helps companies outperform their competitors. His clients include high-profile and high net worth individuals, Fortune 500 corporations, nonprofit organizations, start-ups, media companies, biotech and renewable energy companies, and politicians.
Schenck started his communications career as an award-winning beat reporter for a regional TV station in Connecticut when a 6.8 earthquake ravaged Spitak, Armenia, decimating the region and prompting Mikhail Gorbachev’s formal request for U.S. humanitarian aid. Americares, at the time the world’s largest private humanitarian relief agency responded, and with them Schenck became the first Western TV reporter to be on the ground for this monumental relief effort where more than 100,000 lives were lost.
Schenck eventually was asked to join Americares to lead its PR and communications operation.
When he wasn’t booking relief workers to appear on Good Morning America and the TODAY show or developing feature stories about the organization for PEOPLE, TIME and The New York Times, he travelled to disaster areas and war zones around the world as chief spokesperson and escorted reporters on relief missions to Kuwait, Jordan, Iran, Turkey, Moscow, Sakhalin Island, North Korea, El Salvador, Guatemala, Nicaragua, Kyoto, Tokyo, Shanghai, Beijing, Egypt, Ethiopia, Eritrea, Kenya, Somalia, Sudan, Djibouti, Rwanda, Uganda, Democratic Republic of the Congo, Croatia, Sarajevo, and Bosnia.
In total, he produced campaigns featuring relief efforts that generated more than 1 billion media impressions about Americares on major networks, newspapers and magazines around the world.
Schenck has held many communications and PR positions over his distinguished career. In addition to his strategic counsel, media relations, and crisis management work, in the early 1990’s he leveraged his years’ of journalism experience to spearhead an award-winning documentary taking first and second place prizes at the U.S. Industrial Film & Video Festival and the Houston International Film Festival respectively, for co-producing and writing a documentary about the civil war in Ethiopia.
Respected for his crisis communications management skills, Schenck was retained by Connecticut Governor, Dannel P. Malloy, during his first run for office. Schenck was instrumental in turning around public opinion to quell a well-orchestrated smear campaign against the Governor during a 17-month criminal investigation of his public and private life. Malloy was eventually cleared of any wrongdoing by the state’s top prosecutor.
Today he serves as a trusted senior communications counselor to high-profile and high net worth individuals, Fortune 500 corporations, start-up organizations, media companies, biotech and renewable energy firms, politicians, and philanthropic organizations.
He has provided outreach and gained valuable visibility and endorsements for world-recognized influencers including President George H.W. and Barbara Bush, and the Duchess of York, Sarah Ferguson. He has also worked with and interviewed world class entertainers and leaders like James Earl Jones, Elton John, Michael Jackson, Cid Caesar, Roy Orbison, Robin Williams, President Donald Trump. Mort Zuckerman, and Seinfeld creator, Larry David to name a few.
Schenck is the author of The New York Times reviewed and Amazon best-selling non-fiction business book titled, “Reset: How to Beat the Job Loss Blues and Get Ready for your Next Act”, published by Da Capo Press with a foreword by Mika Brzezinski, journalist, best-selling author, and co-anchor of MSNBC’s Morning Joe.
Schenck graduated from the University of Southern California (USC) and lives in Westport, Connecticut.