Past Results

Strategy

In an effort to insert Draganfly into the COVID-19 pandemic news cycle during the week of April 20, 2020 Schenck Strategies set out to leverage Draganfly’s reputation for manufacturing and deploying state of the art health monitoring drone technology (hardware/software) and saturate the media with its ‘Pandemic Drone’ initiative that became one of the biggest global stories of the week.

We began pitching key media contacts in the last week of March to seed the idea that Draganfly would soon be partnering with a C-19 hotspot city to deploy its health monitoring (Pandemic Drone) technology. In addition to traditional PR placements, we also planted the story with industry influencers and bloggers for more thorough and comprehensive coverage.

We positioned the Draganfly ‘pandemic drone’ deployment in Westport, CT as the first-ever series of drone flights in a C-19 hotspot near New York City that’s mission was to monitor social distancing and detect symptoms and infectious behavior presented by the coronavirus. We organized and executed the successful launch within a 30-day period and secured interviews and stories with editors and journalists from tier one media outlets around the globe.

Result

• Nearly 3 BILLION Total Media Impressions in first five days of drone deployment
• Total value of online and print publicity ad equivalency totaled $52,950,803
• Placements/features in top tier mainstream publications included the TODAY Show, NBC News, FOX Business, WABC Eyewitness News NY (2 features), CBC News, Yahoo News, Yahoo Finance, MSN News, Washington Examiner, Digital Trends (2 features), Daily Mail, and more
• Placements/features in tech publications included Fierce Electronics, GPS News, CNET, Tech Times, Drone Life, Gear Brain, PetaPixel, Tech Spot, Gizmodo, Police One, Inside Unmanned Systems, and more
• 150 + Top Tier Placements in first 12 hours

Strategy

Catskill Distilling Company was looking to increase awareness of its handcrafted artisan whiskeys, spirits and it’s unique One and Only Buckwheat spirit throughout New York State, New Jersey and Conn. Schenck Strategies immediately approached The New York Times and convinced them to run a feature on the One and Only Buckwheat spirit to celebrate America’s finest craftspeople making some of the most innovative farm to glass whiskeys and spirits in the country.

We continued to develop integrated communications programs for the distillery consisting of digital advertising, media relations, social media and trade work aimed at generating interest in the distillery and it’s seven award-winning whiskey and spirits brands. Through these multi-faceted initiatives, the distillery reached a massive millennial audience and sold their products at a record pace throughout New York, New Jersey, Connecticut, and Florida.

Result

With the goal of increasing the visibility of Catskill Distilling Company, brand presence was successfully increased through aggressive media relations and social media outreach. The comprehensive program included trade education, multiple press preview distillery tours and tastings, extensive social media activation on Facebook, Twitter, and Instagram, and continuous press outreach. Schenck Strategies secured more than 20 million media impressions through print, online and broadcast placements. Catskill Distilling Company was featured in publications such as The New York Times, Whiskey Advocate, Chilled Magazine, The Huffington Post, Distller.com, Westchester Magazine, Men’s Journal, Thrillist, Liquor.com, Drink Me and more.

Strategy

Schenck Strategies concentrated on increasing recognition for this leading humanitarian relief agency by developing communications strategies and PR campaigns for Americares and spearheaded communication directives with foreign heads of state and senior medical professionals. We Pitched interviews and story ideas and authored and placed stories with worldwide media outlets and created content for multimedia marketing materials, including corporate presentations, videos, and newsletters.

We positioned Americares-affiliated relief workers and physicians as authorities on life-saving humanitarian support work; supported events, including publicizing celebrity involvement and large-scale fundraising galas.

Result

Schenck Strategies media relations efforts resulted in more than 1 billion media impressions over the course three years. We vastly enhanced brand awareness across the United States. We regularly secured high-profile coverage for the organization and its efforts in international, national and regional media, including, but not limited to: The New York Times, TIME, The Wall Street Journal, PEOPLE, USA Today, The Today Show, CBS This Morning, CNN, the BBC, Newsweek, Good Morning America, Charlie Rose, and NBC Nightly News to name a few. In addition to a consistent, year-round media relations program, Schenck Strategies non-profit PR team managed and executed the PR efforts for the organization’s most important annual events – the “Americares Annual Airlift Benefit” that raises close to $3 million each year for the organization’s health programs.